Canadian Beef Breeds Council

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Our mandate is to support, promote and represent the Canadian beef cattle seedstock sector both internationally and within Canada. The CBBC will continue to engage collaboratively with industry groups, government agencies and other valued partners in an effort to increase the profitability and sustainability of the industry.

Our mandate is to SUPPORT, PROMOTE and REPRESENT the Canadian beef cattle seedstock sector both internationally and within Canada. The CBBC will continue to engage collaboratively with industry groups, government agencies and other valued partners in an effort to increase the profitability and sustainability of the industry.

 

A focus on the connecting the industry

This year we hosted the second annual CBBC Technical Forum at the Canadian Beef Industry Conference in London, ON. The forum was designed to stimulate a scientific discussion on genetic improvement and feature a selection of industry leaders and academics. It is our intention to host the Technical Forum on an annual basis at CBIC as it moves to select locations across Canada. We are proud to be a founding partner in the CBIC and look forward to developing it into the most important industry event as we move back to Calgary in 2019.

 

A focus on growing our international markets

International markets are essential to long term profitability in the seedstock sector and the beef industry in general. As such CBBC and its members will continue to develop new opportunities and markets around the world. The development of a comprehensive international market development plan for the Canadian seedstock sector is ongoing and has been submitted to the Canadian Agricultural Partnership- AgriMarketing program for funding. This plan includes activities of breed associations, service providers, livestock exhibitions, as well as livestock genetic exporters. These activities are designed to capitalize on new trade agreements, industry advocacy efforts and will target increasing exports. The importing and exporting of genetics are an important aspect of building a strong and sustainable beef industry as it allows Canadian producers to select better cattle and increase on-farm profits.

 

A focus on continual genetic improvement

One of the components of the Canada’s National Beef Strategy is continual genetic improvement of the national beef herd. The industry looks to the purebred sector to deliver results as any true genetic improvement will start with its seedstock. A primary goal of CBBC in 2018 was the implementation of the Canadian Beef Improvement Network (CBIN). This is still underway with the support of industry organizations who have identified the value that genetics bring to our industry, but there is still a substantial amount of work ahead of us. This network will include breed associations, academia, beef industry groups, service providers and government with the objective of improving our genetics in order to continue leading the world in high quality, sustainable beef production. The CBIN will link data networks and provide analysis tools for commercial and seedstock breeders. It will also provide an access point for key research projects that will have profound benefits for years to come.

 

A focus on the domestic market

The importance of the domestic cattle market is often overlooked. The majority of purebred genetics from both a volume and a dollar value are sold within Canada to seedstock and commercial cow-calf producers. The purebred industry needs to ensure that its pedigree and performance data is accurate, and that we incorporate new scientific processes into our evaluation systems. This is a significant part of our image or ‘brand’ and is why the majority of bulls used in commercial operations are registered with a Canadian breed association. The CBBC will work to ensure that we have a strong domestic market through collaborative efforts with government agencies, breed associations and other stakeholders in the beef cattle industry.

CBBC Board of Directors and Staff 2018-2019 (Left to Right): Rob Smith, Stephen Scott, Reed Rigney, Jay Cross, 
Bruce Holmquist, Myles Immerkar, Michael Latimer, Doris Rempel, 
Garner Deobald, Tessa Verbeek, Roger Peters (President), Mel Reekie, 
Dave Sibbald, (Missing: Rod Remin)

A focus on collaboration

A consistent theme through our activities is collaboration while working on behalf of beef farmers and ranchers across Canada. In an effort to use our resources wisely, our belief is that the seedstock industry is served well through strategic alliances and interaction with other organizations in the beef industry and agriculture in general. This is accomplished through our participation in the Canadian Beef Advisors, the CBIC and numerous other events both internationally and across Canada.

 

Regards,

Michael Latimer

CBBC Executive Director

 

 

© 2019 Canadian Cattlemen's Association