Public and Stakeholder Engagement
Beef Advocacy Canada
BAC is excited to add to our suite of advocacy resources with three new online training modules aimed at social media literacy. The three modules will be arranged in increasing difficulty, with information for both the new social media user and the social aficionado trying to expand their reach. Users will be expected to graduate from the first two BAC courses before moving on to the social media modules. Funded through contributions matched by the CAAP program, the modules (like the existing BAC courses) will be online based and free to use. The BAC Twitter (@beefadvocacy) and Facebook pages shared messages related to the launch, including a launch video on December 13. Please visit beefadvocacy.ca to check out our current course offering.
With the new industry membership in CCFI, Harvie co-hosted the Public Trust Summit banquet with Farm Credit Canada’s Marty Seymour on November 13th. The day prior to the Public Trust Summit, Harvie and Nagel attended the Public Trust Steering Committee, the multi-sector initiative developed to address public trust across agriculture, held in conjunction with the Public Trust Summit. The PSE program also presented at the Beef Value Chain Roundtable and the ABP Annual General Meeting. Heading into the new year, the Young Cattlemen’s Council have been asked to present at the Saskatchewan Young Ag Entrepreneurs Conference on BAC. Later in January, an intensive media training session with Cohn & Wolfe is set to take place. Moving into February, during Canada’s Agriculture Day celebrations in Ottawa, Harvie will moderate a fireside chat, The future of proteins, with Sonya Roberts of Cargill on the company’s investment in meat alternatives.
On behalf of the PSE team, we would like to thank the Canadian Beef Check-Off Agency for their support and guidance as we work towards building an effective PSE program. With the increase in funding to the program over the coming months, the team will be able to invest in more initiatives and projects that will help build public trust across Canada.
Public and Stakeholder Engagement Manager
Canadian Cattlemen’s Association
180, 6815 - 8 Street NE
Calgary, AB T2E 7H7
© 2019 Canadian Cattlemen's Association