Verified Beef Production Plus
The Verified Beef Production Plus (VBP+) program grew from its roots in the Quality Starts Here (QSH) program. QSH and its successors are an educational initiative to help the beef industry move toward the highest beef quality in the world through training and on-farm verification of practices relating to food safety and beef quality.
The VBP+ program builds on the success of the QSH program by adding the ability to train producers and certify on-farm practices related to animal care, environmental stewardship and biosecurity, as well as food safety.
In August 2018 VBP+ was officially recognized by the Canadian Roundtable for Sustainable Beef (CRSB) as a Certification Body for the CRSB’s Certified Sustainable Beef Framework. VBP+ had been working diligently with CRSB to achieve this recognition for a number of years. The milestone means that all VBP+ Certified Operations are also considered Certified Operations under the Certified Sustainable Beef Framework. We see this as a major positive step towards simplification of the sustainability initiative in the eyes of Canadian beef producers and accessibility for beef producers to the benefits of sustainable beef production.
VBP+ is also involved with the Canadian Beef Sustainability Acceleration (CBSA) pilot. The CBSA pilot is led by Cargill, BIXS, and VBP+ and hopes to:
(i) build the supply of beef intended to be able to meet the Certified Sustainable Beef Framework; and (ii) figure out the infrastructure necessary for sourcing beef tracked through a fully certified value chain.
180, 6815 - 8 Street NE
Calgary, AB T2E 7H7
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