Manitoba Beef Producers
A wide variety of issues and activities dominated the work of Manitoba Beef Producers’ (MBP) directors and staff in 2018.
MBP continues to co-chair the Livestock Predation Protection Working Group. It includes representation from Sustainable Development, Manitoba Agriculture, Manitoba Agricultural Services Corporation, Agriculture and Agri-Food Canada, Manitoba Trappers Association and the Manitoba Sheep Association. The group submitted a report to provincial and federal ministers and officials with recommendations related to on-farm responses, building local capacity, improving support frameworks, and enhancing knowledge related to predation management. In October MBP received funding through the Ag Action Manitoba Program toward the design and development of a pilot project to reduce wildlife/livestock conflicts in Manitoba.
Manitoba amended its Wildlife Act to include a general prohibition on night hunting, except in specified situations with respect to aboriginal hunters. Past instances of dangerous hunting at night have placed people and livestock at risk, and damaged property. MBP has asked the province to engage all land users as regulations under these new legislative provisions are envisioned. MBP has sought clarification about when it will be legal to discharge a firearm at night, as from time to time it is necessary to humanely dispatch cattle due to illness, injury or a devastating predator attack.
Effective July 1, the United States Department of Agriculture (USDA) requirement that breeding cattle and bison from Manitoba had to be tested pre-export for bovine tuberculosis (bTB) was lifted. For many years, producers in the Riding Mountain Eradication Area around Riding Mountain National Park bore a heavy cost in the yearly mustering and surveillance testing of their animals. This USDA decision recognizes the decades of hard work undertaken by MBP, producers, governments and other stakeholders on the bTB issue and is very good news for the cattle sector. In addition to the producers, MBP has worked with many other stakeholders to address this issue, including: Parks Canada, Manitoba Sustainable Development, Agriculture and Agri-food Canada, Manitoba Agriculture, First Nations and the Manitoba Wildlife Federation. MBP – working with the Canadian Cattlemen’s Association (CCA) − is seeking federal funding for ongoing initiatives at the farm level aimed at limiting livestock/wildlife interactions. Provincial government surveillance of hunter-killed wildlife samples to monitor for the presence of the disease will continue.
MBP thanks the CCA for helping to organize its May fly-in to Ottawa, and for its advocacy efforts on files affecting Manitoba such as bTB and funding for flood-related infrastructure, among others. MBP and CCA directors and staff met with Members of Parliament and Senators on topics such as changes to animal transportation rules, movement reporting, front of package labeling, changes to Canada’s Food Guide and trade, among others.
On the communications front, MBP undertook some familiar promotional activities, and pursued some new ones. MBP continued its sponsorship of the Family of the Game at the Winnipeg Blue Bombers home games. As well, MBP took part in one pre-game tail gate event where passersby were encouraged to take part in a roping activity, as well as to enter the ever popular draw for a beef dinner with two members of the Blue Bombers squad. New this year was a game day promotion held with the Winnipeg Goldeyes baseball team.
MBP continued its longstanding involvement with Great Tastes of Manitoba (GTOM), a local cooking show airing on CTV Winnipeg. MBP’s two episodes showcased the quality and versatility of beef. GTOM is also expanding its associated social media presence to get short cooking videos out to an even broader audiences. MBP will be adding a third episode of GTOM for the show’s upcoming 30th season.
MBP has sought to link beef with the healthy diets of athletes. To accomplish this, MBP has run a series of radio ads on a local sports talk radio show, under the campaign name “Eat Like an Athlete”. These ads have run during Winnipeg Jets and Winnipeg Blue Bomber game broadcasts, as well as with Winnipeg Goldeyes radio broadcasts on another station. This campaign also included radio ads in Brandon tied to the Brandon Wheat Kings Western Hockey League games, as well as jumbotron ads during intermissions at Wheat Kings games.
For more information, please visit the MBP website at www.mbbeef.ca
180, 6815 - 8 Street NE
Calgary, AB T2E 7H7
© 2019 Canadian Cattlemen's Association